Here are Easy, Effective & Powerful Marketing Lessons!

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What is marketing?

What is the need of the hour for marketing?

Today Marketing is considered the heart of any business, isn’t it?

Most aspects of any business depend on its successful marketing. Since effective promotion & selling of the products as well as services offered is required to build up and grow the business.

I came across a Marketing Lesson from Art Polina stating:

Marketing is 80% of analytics as well as research and 20% of Creative Execution.

I agree, do you?

Let’s start the 1st lesson with Basics

Marketing is made up of four basic elements:



Promotion &


These basics when are used and executed using a Cohesive Plan they affect the Target Consumer.

Check out the video by Investopedia helping you understand the 4 basics of Marketing.



These basics are often referred to as the ‘marketing mix’ which was popularized in 1950 by Neil Borden. The mixes of the four Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.

Lay a strong foundation to Build your dream!


2nd lesson

Do Differently

Remember the advertising slogan for Apple, Inc. (which was back then Apple Computer, Inc.) in 1997

“Think different.”

That advertising slogan has inspired me to do and act differently.

The basics and stereotype marketing tricks will be the same, but one must always position your brand and product and do things differently.

In a world full of increasing media fragmentation, it will be refreshing to introduce brands that take a fresh take to let its audience connect to your brand.


3rd lesson

Find good Mentors & Inspiration

Mentors prepare their mentees for professional careers and assist with their workplace skills by, Helping them set career goals & taking the steps to accomplish them.

Like everyone, I can confidently say that I wouldn’t be where I am today were it not for my mentors and hope to grow further in the coming times.

You must have to hear

‘Mentors are not there to make us happy. They are there to Guide us to the best of their knowledge.’

Any business can be helped by a Mentor, it may be a startup or established a guide with us in the path helps us and builds us anytime.

Along with our guides, we always look around us to find inspiration which helps you click your next idea or taglines.

You never know what may inspire you today!


4th lesson

Thinking like a customer is essential

The essential Marketing rule is to solve your customer’s problems.

We all have heard of it before, still, I have found and met many who fail to follow the same.

Ann Handley says one must know who their ideal customer is and where to find them. She says ‘Fish where the fish are.’

Same way Walmart Founder Sam Walton famously said, “There is only one boss — the customer.”

If you don’t keep your teams focused on thinking like a customer, prioritizing actions and decisions to ensure that more customers love doing business with you, it won’t be too long until your current customers get ready to fire you.

Connect with your customers when you plan to launch a new product, take in effect the feedback you receive from the customers to improvise are the simple basics towards understanding and thinking of your customers.


5th lesson

Free advertising like, sales driven by happy customer’s recommendation

Many of us when we began do not have much idea about marketing.

When I completed my Engineering and checked out for campus interviews, I found out even though being a Biotech Engineer we all were offered with marketing job profiles.

Back then instead of going with the flow I decided to go and learn it myself and then take it ahead from there which has led me here today.

Advertising is necessary, but the one driven by the customers instead of ad campaigns is more effective.

The word of mouth marketing is important for every business, for each happy customer you make you can steer down various new ones.

It’s an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.

One can begin with paid advertising and back it up with customer satisfaction for long term effective sales.

“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” – Scott Cook


6th lesson

Social Media driven sales

Today Social media impact is becoming impossible to ignore.

Janet Fouts says

“Social media allows salespeople to see what prospects are saying about their brand and competitors”

Thus social media not only directly drives sales by introducing your brand to the audience but also helps your sales team understand them as well.

Another direct sales social Media expert Jennifer Fong says

Not only can it help you generate new leads, but it allows you to build deeper relationships with existing Clients that drive them to purchase again and again.

Today a company may be large or small each uses social media effectively, so must you!


“The secret of getting ahead is getting started.”

Must say this is one of my favorite quotes.
 What would be yours?
What would be your views on the marketing lessons above?
Share your views in the comment section below.
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Sushmita Thakare Jain

Founder & CEO at EFR International
I'm a Work Enthusiast & Blogger, Looking and Searching for what Life has new to Offer.
I help business owners Build their Brands and make them irresistible, profitable & simple to run.
I want to help you build your social media and it's marketing, business growth and digital strategy with confidence, so they're not just successful, but authentic as well as reliable.
If you are not a Business owner, don't worry for you I have services like Finance Management, Retirement Planning and much more to offer!
Other than work I'm someone, who love's 2 enjoy life, I love to keep things sweet n simple just like me!!!
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20 thoughts on “Here are Easy, Effective & Powerful Marketing Lessons!

  1. Hello Sushmita. I, too love the quote “The secret of getting ahead is getting started.” It is so true that many of us ponder this and that without taking the action necessary to achieve our goals.

  2. Good post, Sushmita. Doreen, you and I seem to agree that the secret of getting ahead is getting started. Sometimes I wish we could turn back the time to when everything was done in real life. To a time before we even had television and marketing was not that important. Then Donald Trump would not have been elected president and the world would be a better place.

    1. Catarina, it’s good to know we all are in the same place when it comes to the mind space for getting things done! Also when it comes to the new President Trump must say it was a shocker.

  3. Good points. I like: Ann Handley saying, ‘Fish where the fish are.’ That’s been part of what I’ve been trying to define with my blog. I like the “Musings,” but know I need to continue to focus on the travel (travel musings!) so that the site makes sense to visitors.

    1. RoseMary for visitors like me it makes sense, I love your posts and look forward to your upcoming travel musings 🙂

  4. I like how this is written, Simple and Direct.
    Too many times I see marketing, or promotion articles, they get into data to support their claims etc, and it is complicated to understand. I want the simple facts, laid out in a simple way, so I can understand and follow them. And this one does that, thank you for sharing.

    1. William good to know you connect with my simplicity! I believe Simplicity is the ultimate sophistication!
      Thank you, William, for sharing your views!

  5. Sushmita, my son is in marketing and he keeps telling me define your target audience which is basically your fourth lesson. The other things I picked up here was the simplicity and ‘just get started’. Great information.

    1. Thank you Lenie for stopping by and sharing your views! Definition of the target audience is necessary so we can understand them and their needs to provide our audience what they are looking for.

  6. Well said, and it’s interesting about the definition of marketing. I recall participating in a 3 day sales and marketing retreat for the hotel I worked for at the time. We worked through the annual marketing and action plan, travel schedules, etc., and felt pretty proud of ourselves by the end. As we’re all beginning the process of packing up our administrative assistant – the one who represented us to every caller – asked the question … so, what is marketing anyway? We all just stood there stunned, then sat down again and went back to the drawing board.

    We ended up creating a skit that we performed at the next monthly employee luncheon that explained to 300 employees of the hotel what marketing was, how it brought people to the hotel and what it meant to their jobs. Then on the next sales trip we took 6 hotel employees from various departments so they could see first hand what we did on the road.

    That turned into an annual event and the trip was seen as a reward for top performing employees. Funny how one question turned into such a big thing, but that’s why it’s so important to make sure that everyone in your organization understands what marketing is and isn’t. 😉

    1. Yes, Marquita, everyone in the organization may not be an expert but must be aware of few basics of Marketing and what it is. It’s always these small things which lead to big things 🙂

  7. I love the quote of getting ahead by getting started. There is a lot to worry about as a business owner. But you won’t accomplish anything if you don’t try, make mistakes and learn how to do it better. And articles like this help us evaluate where we should be focusing our efforts.

    1. Thanks Erica for sharing your views! It pleases me when what I have shared is appreciated and makes a difference.

    1. Yes dear, maybe knowing the details is not the necessary but the one must be familiar with the process as it is the need of the hour. Hope you catch the hold of it soon. Thanks for sharing your views appreciate it.

  8. I think a lot of entrepreneurs think that if I do well my business will sell itself. It always amuses me that people who lose their jobs say, “I’m going to be a consultant. I know my field so well.” Ha! How are you going to get clients?

    1. Well said, Jeannette! Many don’t think through when stepping into something new and then have to face the issues. Thanks for sharing we hope this may help one to find the correct path to follow and move ahead.

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