What is marketing?
What is the need of the hour for marketing?
Today Marketing is considered the heart of any business, isn’t it?
Most aspects of any business depend on its successful marketing. Since effective promotion & selling of the products as well as services offered is required to build up and grow the business.
I came across a Marketing Lesson from Art Polina stating:
Marketing is 80% of analytics as well as research and 20% of Creative Execution.
I agree, do you?
Let’s start the 1st lesson with Basics
Marketing is made up of four basic elements:
These basics when are used and executed using a Cohesive Plan they affect the Target Consumer.
Check out the video by Investopedia helping you understand the 4 basics of Marketing.
These basics are often referred to as the ‘marketing mix’ which was popularized in 1950 by Neil Borden. The mixes of the four Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.
Lay a strong foundation to Build your dream!
Remember the advertising slogan for Apple, Inc. (which was back then Apple Computer, Inc.) in 1997
That advertising slogan has inspired me to do and act differently.
The basics and stereotype marketing tricks will be the same, but one must always position your brand and product and do things differently.
In a world full of increasing media fragmentation, it will be refreshing to introduce brands that take a fresh take to let its audience connect to your brand.
Find good Mentors & Inspiration
Mentors prepare their mentees for professional careers and assist with their workplace skills by, Helping them set career goals & taking the steps to accomplish them.
Like everyone, I can confidently say that I wouldn’t be where I am today were it not for my mentors and hope to grow further in the coming times.
You must have to hear
‘Mentors are not there to make us happy. They are there to Guide us to the best of their knowledge.’
Any business can be helped by a Mentor, it may be a startup or established a guide with us in the path helps us and builds us anytime.
Along with our guides, we always look around us to find inspiration which helps you click your next idea or taglines.
You never know what may inspire you today!
Thinking like a customer is essential
The essential Marketing rule is to solve your customer’s problems.
We all have heard of it before, still, I have found and met many who fail to follow the same.
Ann Handley says one must know who their ideal customer is and where to find them. She says ‘Fish where the fish are.’
Same way Walmart Founder Sam Walton famously said, “There is only one boss — the customer.”
If you don’t keep your teams focused on thinking like a customer, prioritizing actions and decisions to ensure that more customers love doing business with you, it won’t be too long until your current customers get ready to fire you.
Connect with your customers when you plan to launch a new product, take in effect the feedback you receive from the customers to improvise are the simple basics towards understanding and thinking of your customers.
Free advertising like, sales driven by happy customer’s recommendation
Many of us when we began do not have much idea about marketing.
When I completed my Engineering and checked out for campus interviews, I found out even though being a Biotech Engineer we all were offered with marketing job profiles.
Back then instead of going with the flow I decided to go and learn it myself and then take it ahead from there which has led me here today.
Advertising is necessary, but the one driven by the customers instead of ad campaigns is more effective.
The word of mouth marketing is important for every business, for each happy customer you make you can steer down various new ones.
It’s an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.
One can begin with paid advertising and back it up with customer satisfaction for long term effective sales.
“A brand is no longer what we tell the consumer it is–it is what consumers tell each other it is.” – Scott Cook
Social Media driven sales
Today Social media impact is becoming impossible to ignore.
Janet Fouts says
“Social media allows salespeople to see what prospects are saying about their brand and competitors”
Thus social media not only directly drives sales by introducing your brand to the audience but also helps your sales team understand them as well.
Another direct sales social Media expert Jennifer Fong says
Not only can it help you generate new leads, but it allows you to build deeper relationships with existing Clients that drive them to purchase again and again.
Today a company may be large or small each uses social media effectively, so must you!
“The secret of getting ahead is getting started.”
Must say this is one of my favorite quotes.
What would be yours?
What would be your views on the marketing lessons above?
Share your views in the comment section below.
I help business owners Build their Brands and make them irresistible, profitable & simple to run.
I want to help you build your social media and it's marketing, business growth and digital strategy with confidence, so they're not just successful, but authentic as well as reliable.
If you are not a Business owner, don't worry for you I have services like Finance Management, Retirement Planning and much more to offer!
Other than work I'm someone, who love's 2 enjoy life, I love to keep things sweet n simple just like me!!!
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