What as per definition is Personal Branding?
Personal Branding focuses on people marketing themselves and their careers as brands.
Your personal brand is a distinct indication of what is the best you have to offer like your performance, contributions, and value your next Employer or may be your next Client can expect from you.
As per Glenn Llopis’ definition of a personal brand
A personal brand is the total experience of someone having a relationship with who you are and what you represent as an individual; as a leader.
In today’s attention-deficit culture it’s not enough to be memorable we can consider it to be a good first start.
In my previous article regarding Personal Branding, I have shared few basics related to Personal Branding if you want to refer it you can check it here.
Since this is a topic we hear a lot these days let’s further discuss it.
But, before let me ask you few questions.
How far have you come with creating your own brand?
What have you discovered are the essentials when you are generating or creating your Personal Brand?
If your answers to the previous questions are on a positive note you can further work on it. Today I will be introducing you to the essentials of the personal branding.
If not, start today as I will be introducing you to the essentials of the personal branding!
Why essential strategies?In order for to create your brand and to have real staying power, you must have few essential characteristics.
In order for to create your brand and to have real staying power, you must have few essential characteristics.
Dr.Hubert K. Rampersad an international consultant in the field of industrial engineering says:
Everyone has a Personal Brand but most people are not aware of this and do not manage this strategically, consistently, and effectively. You should take control of your brand and the message it sends and affects how others perceive you. This will help you to actively grow and distinguish yourself as an exceptional professional.
When I asked few how do they go about building their personal brand?
For many, it’s about creating a compelling and successful online brand via social media or by creating valuable content online or by sharing content generated by others.
I don’t say these aren’t the correct strategies what I think is these aren’t the only one.
Or is Personal Branding is more than this?
If so, then you may ask what are the required foundations for building Your Personal Brand?
For me firstly when you began building your personal brand the most important priority is to strategize for the long term rather than short term. A long term view always provides real, concrete benefits & results.
If you understand where you want to be in the coming future i.e. your destination then that knowledge may help you achieve that future, that vision. Thinking about the future helps one create a valuable perspective being the long-term perspective.
Get to know yourself first i.e. self-awareness get really present with ourselves, your motivations and desires; to come face-to-face with who we really are as well as to make yourself be known by others. Knowing yourself well helps you work on your strong as well as weak points, as enhancing and improvising is a must.
It’s never too late to start over. If you weren’t happy with your yesterday , try something different today. Don’t stay stuck. Do better.
Once you know yourself, you next need to start evaluating yourself as a Brand.
When we think of a Brand it is the idea or image of a specific product or service that we connect with, by identifying the name, logo, slogan, or design of the company or say who owns the idea or image. Correct?
Similarly, when you start evaluating yourself as a Brand you need to first think what way you wish people to associate with you when they have your name or your company’s name in mind?
After the above base building foundations lets take it further.
Few simple Essentials you need to figure out when developing your Personal Brand are:
Are you discoverable?
If you want your personal brand to make an effect on your career with your company and your associated target audience you need to make yourself discoverable. Being discoverable means effective steps so that when people search you or any person with similar expertise or experience your information shows up offline as well as online. Today being present online and being found via search engine optimization is not the only requirement word of mouth marketing is equally important as well.
Firstly in order to be discoverable via search engines, you need to do this by signing up for relevant social-media networks that tend to rank highly in search engine results. This, when combined with an advertising form word of mouth, will lead to increase your credibility.
For the beginning, you will need to broadcast your brand over and over again, continuously, consistently and repeatedly until it will be memorable in the minds of your audience like clients, employers & colleagues it will be about repetition and long-term exposure. Do not expect overnight success cultivating a successful personal brand takes time and effort.
Is your Brand Distinct?
We all as individuals have a unique value or we can say in layman’s words each person has his own individuality.
Similarly, our Personal Brand needs to be expressed in a unique way. That way it will help you be distinguished from your competition based on your Brand.
Consistency is a Must!
Your consistency in the services or expertise you offer helps your Clients to come back to you each time.
Answer a simple question
Can others (your Clients, your Employers or your Colleagues) always depend on you?
If the answer is yes, I must say well done!
If not, keep in mind you need to work on your Consistency.
Consistency helps you build your Brand for a long term duration as your Clients will be returning to you for more business and help you grow with new Clients too.
You’re Brands Authenticity.
It is important to be your own Brand!
It’s necessary to build your brand on your true personality, it should reflect your character, behavior, values and vision. It should be aligned with your personal ambition!
At the very least, remember that your personal brand is something that is being honed by you through your values, your work, and the experiences other people have with you.
Your passion towards your work.
With every interaction you have with your Clients they pick up on subtle energy cues.
If you don’t have any real passion for what you are doing, your lifeless brand will stumble.
While on the other hand, if you imbue your brand with passion and oomph, your brand will be unstoppable.
Creating an Emotional Connections.
Someone once said,
“People won’t remember what you said, but they will remember how you made them feel.”
Creating an emotional connection with your Team, your Clients bring in definitive loyalty as well as growth through powerful emotional connections.
In order to have a truly powerful personal brand, you have to understand how you make your audience FEEL.
Generating Social Engagement.
When generating Social Engagement you need to check
How are you presenting yourself online?
What you say or share on your Social Media profiles?
Is your brand sparking any conversations?
Since social media has the power to leave an impression on anyone you come in contact with.
One needs to be strategic about your social media activity.
Personal branding, via social media, is about making a full-time commitment to the journey of defining yourself.
If you do not have huge numbers of followers on your social media network it’s okay.
Networking is not about having huge numbers of followers, it is about having likeminded 20 – 30 people or people looking forward to receiving services of expertise you have to offer.
The key advantage of social media is that one can easily find people who share same interests.
Once you have done the previous steps correctly you can amplify your influence by increasing your ability to be heard with the increasing magnitude of your audience.
This is the time when you can leverage the audience built around your brand by being relevant to your target audience and connect to what they consider important.
With the given time and efforts your brand will grow and develop.
Stick with it, don’t give up, believe in yourself and be patient.
It might seem tough when you began to establish your personal brand, and it could certainly be difficult for those who’ve never gone for a personal branding campaign before but, Remember
A person who masters patience masters everything else.
So do your tough work up front and reap the rewards down the road!
Share your views.
What strategies are you currently following to develop your personal brand?
Or are Looking forward to following?
What are your views on the above-mentioned strategies?
How will you go about it?
I help business owners Build their Brands and make them irresistible, profitable & simple to run.
I want to help you build your social media and it's marketing, business growth and digital strategy with confidence, so they're not just successful, but authentic as well as reliable.
If you are not a Business owner, don't worry for you I have services like Finance Management, Retirement Planning and much more to offer!
Other than work I'm someone, who love's 2 enjoy life, I love to keep things sweet n simple just like me!!!
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