How are you all?
Today I share an interview with one who inspires me; her name is Krista Dickson.
She is the founder of Blog Beautifully she helps woo-loving babes maximize their content, community, and courage to achieve financial freedom through their blogs.
Want to know more about her and her Blog? Check the interview out!
Hello Krista, we all love your Blog as well as your FB group, your Blog helped us connect with you while your Fb Group helps us connect with awesome bloggers like you and myself. We all are grateful for that; however, I wanted to know what your reason behind selecting this particular niche was? Is there a story or did you just select out of random?
For the longest time, I was a “beauty blogger”. I’ve been blogging for around 5 or 6 years, and that was the niche I chose from the beginning. However, as I started to think about making blogging my full-time career, I realized that I had a passion for helping other bloggers become successful online.
Through research and tons of trial-and-error, I’d created lots of strategies that I wanted to share with other bloggers in order to help them grow their online communities and make money from their websites. And that passion and excitement was how my current website, “Blog Beautifully”, was born!
What does a typical day in your week look like?
Generally, my workday starts off with “admin” tasks: things like answering emails, updating my financial records, and answering questions in my Facebook groups.
Next I move on to some form of content creation, as that’s my favorite task in my business. At the moment, I’m finishing up the lessons for my signature ecourse, Profit From Your Passion.
I create 4 or 5 new video lessons for the course each week, so between creating the slideshows, filming the lessons, and editing and uploading them, this takes up quite a big chunk of my workday!
If there’s time left over near the end of the day, I’ll usually work on a new blog post or something else I’m hoping to release in the near future (at the moment, it’s an ebook about email list-building). My work days are generally between 6-9 hours long, depending on the amount of work I need to get done that day.
In your early days, how did you motivate yourself to keep the blog up and running?
The crazy thing is that I actually quit my day job before I was making a full-time income from my blog. So my livelihood was essentially riding on the success of my blog, which was definitely a huge motivator!
On top of that, I genuinely love writing, and I always have. Seeing the responses to my blog posts and the comments people would leave on them was a big motivator to keep creating new content for my audience.
What would you do differently if you were starting in your industry now? How much has the industry changed since you have entered the market?
I probably would spend more time getting to know my audience before I launched any products, courses, or books. If I had done that, I probably would have had more than 6 enrollments when I launched my first course! However, there’s a learning curve to everything you do, and that same course generated over 30 signups when I re-released it six months later.
I think the biggest change in the blogging industry over the past couple of years is that so many more bloggers are looking at their blogs as a way to make money, rather than just a fun hobby.
Along with that, more bloggers than ever before now have mailing lists for their blogs – meaning that your readers and subscribers are probably getting tons of emails from various bloggers every day.
Because there’s so much “competition” now, it’s really important to stand out in your subscribers’ minds, 5 years ago, I’d gamble that only 1 in every 20 bloggers had an email list. Nowadays, it’s probably closer to 1 in 2, which has definitely affected the way email marketing works in today’s blogosphere.
How Do You Measure the Results from Your Campaigns?
The most common metrics I look at are income and new subscribers. To me, those are the most valuable elements in my business! Without income, I obviously would not be able to support myself financially, and without subscribers, I wouldn’t be able to effectively communicate with my audience.
From time to time I also check in on the number of followers I have on social media and the number of pageviews my blog gets each month, but I try not to obsess over these things.
I’ve always said that I would rather have 10,000 super engaged readers visit my website each month, instead of 100,000 people stumbling across it who aren’t interested in the topics I blog about. It’s all about quality over quantity!
Do you think Page Rank plays a vital role in a blog’s life?
Search engine optimization (SEO) is an important aspect of blogging successfully and blogging for profit. However, I don’t think you need to stress yourself out over it! You don’t need to take expensive courses or read millions of articles to understand the basics of SEO.
My favorite tool to help boost my search rankings is a WordPress plugin called “Yoast SEO”. It’s fantastic, and I highly recommend everyone checks it out if they want to learn more about SEO and increase their page rankings.
My Blog is 09 months old I am working to grow the audience connected with me as well as my Blog. What I am currently working on is to build a community who connect with me and my writing instead of a just an email list which is growing. I believe it must be both at the same time i.e. connections & not just subscribers. What do you say? Am I on the right track?
I couldn’t have said it better myself!!
It’s all about the connections and trust you build with your audience – not the number of subscribers you have. To slightly alter the analogy I gave a minute ago: it’s better to have 1,000 super-engaged and loyal subscribers on your email list than to have 10,000 subscribers who don’t truly care about you, or who aren’t invested in you or your blog.
How would you describe your personal writing style and is there a person who is an inspiration to you?
Over time, I think I’ve developed a writing style that is both professional and helpful but also still friendly and approachable. I never want my blog posts to sound like a robot wrote them!
My biggest inspiration when it comes to blogging and online business is Regina or ByRegina.com. Everything she produces is fantastic, and you can really tell that she puts the needs of her followers above everything else.
Since I am a book lover would like to ask, if you too read books? If yes, which books have had the most influence on your growth and why?
Ooo yes, I’m an AVID reader. For more “personal” reading, I love things like Harry Potter and Lord of the Rings. For business-related books, I’m currently reading one called Content Rules by C.C. Chapman and Ann Handley and loving it.
I also really enjoyed Big Magic by Elizabeth Gilbert, and one book that I’ve re-read four times over the past few months is called Creating Money: Attracting Abundance by Sanaya Roman and Duane Packer. It’s phenomenal, and I highly suggest anyone who wants to manifest more money in their lives reads it.
We all have that oops moment in our lives, which was your biggest failure you’ve had. What did you learn from it? As I believe the lessons we acquire down the time are Important too!
I’ve certainly had my share of “oops” moments! About six months before I launched my website (so in the Fall of 2015), I was in a really rough patch in my life. I was dating someone who was a terrible fit for me, I was wrapped up in a toxic friendship, and I was working at a low-paying job that didn’t fulfill or inspire me in any way. You could say I made quite a few mistakes in order to land myself in that position!
Luckily, I stumbled across some really helpful and inspiring self-development books that pulled me out of the slump. I started making some changes in my life, including ending the toxic relationship and friendship I was in – and, eventually, quitting my day job to do something I loved for a living: blogging!
Other than your blog what can you tell us a little about yourself?
Sure! As you probably know, my name is Krista. I’m 25 years old – about to be 26 in June. I live in Canada, which I think is the most beautiful, wonderful country in the world.
I’ve always wanted to travel (especially to Europe), so one of my biggest goals at the moment is to generate enough passive income from my blog that Scott – my partner – can quit his job and we can travel full-time for six months or so.
What was the most challenging moment in your blogging journey so far?
There have been a few times when I experienced massive burnout from my blog and business. Particularly after a strenuous and stressful “launch period” for one of my ecourses. You can’t really imagine how stressful that situation is until you actually go through it yourself, but it’s definitely not fun!
Luckily, over time I’ve developed systems and strategies that help me avoid that burnout, and I now work on my business in a way that’s more fun and light-hearted. I haven’t felt insanely stressed in months, which is a huge improvement from how I felt last year!
What would you say is the #1 key to success in your business?
Without a doubt, it’s building an engaged community and really listening to what your readers/subscribers/followers have to say. If you want to make money blogging, your readers will be your future customers – so their thoughts and opinions are the only thing that matters!
I’m constantly asking my audience for feedback, surveying them to see what content would be most beneficial for them, and coming up with new ways to interact and engage with my readers. Not only has this helped me become successful as a blogger, it’s also made the journey ten times more fun (because no one wants to go it alone!)
In the future where do you hope your blog will take you?
In the next few months, I would love to be earning enough money to travel full-time for six months or so. Another big goal is to create enough income online that Scott, my partner, can quit his job and work with me on my business. Those are my two biggest hopes and dreams at the moment!
Of the upcoming Bloggers you know name a few of your favorites I know it must be difficult for you to select but still if you have to choose five names who would they be?
Oh my gosh, this is so tough! I’ve connected with so many wonderful and inspiring ladies over the past year.
I took a look at my Bloglovin’ feed and pulled out five of my favorites. They are:
Ardelia Lee – ardelialee.com
Holly – abranchofholly.com
Meera – meerakothand.com
McKinzie – momsmakecents.com
Krista Rae – kristarae.co
These ladies are all in slightly different stages of their blogging journeys, with different end goals in mind. Some of them are also close friends of mine, and I can personally vouch for the fantastic content they create for their audiences!
Also, lastly before we take a leave, and words of wisdom you would love to share with the audience?
Focus on being yourself, connecting with the right kinds of people (the ones who are genuinely interested in what you have to share and offer), and above all else, listen to your intuition. It will never steer you wrong – in business or in life!
Hope you had some good time checking out the conversation.
If you want to feature on EFR International with me just simply answer the questions in the image below and email me at firstname.lastname@example.org. After I receive your answers and know you well, will send you few more questions to add and then publish the interview!
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I help business owners Build their Brands and make them irresistible, profitable & simple to run.
I want to help you build your social media and it's marketing, business growth and digital strategy with confidence, so they're not just successful, but authentic as well as reliable.
If you are not a Business owner, don't worry for you I have services like Finance Management, Retirement Planning and much more to offer!
Other than work I'm someone, who love's 2 enjoy life, I love to keep things sweet n simple just like me!!!
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