Did you know
The term entrepreneurship for the first time was defined by Kantylyvn.
Traditionally entrepreneurship has been defined as the process of designing, launching and running a new business.
If an opportunity doesn’t knock, an entrepreneur will build a door that leads him to the perfect door!
Scott Belsky, co-founder of Behance has said:
“It’s not about ideas. It’s about making ideas happen.”
So when it comes to making things happen creativity goes hand in hand with innovation as there is no innovation without creativity.
Building an opportunity is not easy especially if one follows the same path which everyone has taken.
When an entrepreneur is designing a new business it may be a product which is available in the market or an invention which is launched in the market.
Today we live in an age of transformation & change where due to globalization and excessive industrialization each day there are many products launched how many of them do we all remember or do they catch our eye.
Today the consumer has access to various kinds of products ranging in type and quality.
How can one think of supplying a product in markets where consumers already have their trusted preferences and yet have so many choices to choose from?
How can one make a product stand out from the rest?
Hence today the primary concern of an entrepreneur is with developing new products, the ability to bring something new to the market bring innovation in the play to bring the best ideas into reality.
Thread entrepreneurship has always been associated with innovation, creativity, and entrepreneurship. It is so necessary and interdependent Drucker believes that entrepreneurship can say without creativity and innovation does not bear any fruits.
The few reason Creativity leads to success is because
Leads in creating new ideas for bringing in the competitive advantage.
Both need one to be creative and innovative like for example
Micromax which is today the tenth largest smartphone vendor in the world it’s founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. It was this that prompted him to launch a feature telephone with an extended battery life.
Micromax launched X1i, its first telephone with a month-long battery back-up from the inspiration.
They entered the segment of the mobile phone when everyone was in a race to buy a smartphone but what they did different was they made handsets in the low-cost feature phone segment in India where many can’t afford an iPhone or a Samsung Note series phone making their way in.
We must agree, the whole process of entrepreneurship is rooted in the principle of creation and exploration of new ideas.
Hence whenever an entrepreneur is successfully able to generate a new idea that is feasible as well as efficient, it gives him an edge over the competition.
Innovating novel ways to develop product and improve the business.
Once one enters the market with the changing and evolving markets one cannot stick to the same product time and again.
Creativity & innovation helps the development of new ways to improve an existing product or service to optimizing your business.
I believe there is always room for improvement when an innovative entrepreneur can encash the opportunity to develop the business it proves wonders.
If we take a look at world’s top 10 most innovative companies, they are Apple, Google, 3M, GE, Toyota, Microsoft, P&G, IBM, Samsung, and Intel
Do we know them?
Yes, would be the answer.
In fact, it’s the innovations and developments in the products they offer which attract us to them.
Thinking the unthinkable.
Creativity is the ability to produce new and unique ideas.
Hence being creative requires imagination to produce the most obscure or vague ideas.
Imagination is needed to cross the boundary of usual and normal or to think outside the box. Which then can be developed and executed.
Same way thinking outside the box helps entrepreneurs to think beyond the traditional solutions to come up with something new yet having potential to succeed.
Such an example is Amul is an Indian dairy cooperative with small farmers in a non-exploitive and a cooperative way it was founded back in 1946. It started as a response to the exploitation of marginal milk producers by traders or agents & today has grown to be jointly owned by 3.6 million milk producers in Gujarat.
Amul has been an inspiration to many it inspired so many such organizations later.
Development of new niches
In entrepreneurship, it is vital to bring new aspects to traditional business and explore the developments.
One can bring the development or change in various ways like
Changing the method of manufacturing the product or
Delivering the service or
How are they supplied to the user?
Or the development of the emotional connects of a product or service with the user.
All these areas can create a niche that has great potential in business.
Like I would like to share beBee an affinity networking website they offer their users best of both the world professional as well as personal. It is the best social network for sharing and creating content.
The Co-founder and CEO at beBee Javier beBee says
I see beBee like a bridge between Facebook and LinkedIN. You can enjoy both sides of you.
Where Facebook and LinkedIn use an algorithm to decide who and which followers will see one’s content, on beBee the user themselves decide for themselves. This website is focused on networking through common interests.
beBee has provided a new dimension to affinity networking why would not one like to have the best of both the worlds where they can be expressive of themselves as well as their personal brand and build relationships rather than just formal contacts as well as be in touch with their family and friends.
Do you agree with the need of Creativity & Innovation in Entrepreneurship?
What is your take on it?
Can you list any other reasons why Creativity leads to success?
Share your views in the comment section below!
I help business owners Build their Brands and make them irresistible, profitable & simple to run.
I want to help you build your social media and it's marketing, business growth and digital strategy with confidence, so they're not just successful, but authentic as well as reliable.
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Other than work I'm someone, who love's 2 enjoy life, I love to keep things sweet n simple just like me!!!
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