Organizing the Flow of Your Landing Page
You are a monkey. Where’s the banana?
Ah, here it is!
This is your target audience searching your website. They are the monkey looking for their banana!
Can you easily find it with your website? If you answer is no, this blog post is for you! (Or if you are confused about the monkey and banana situation.)
A website should be designed to focus on your visitor’s experience.
When someone visits your website, they are looking for the banana. What’s the banana? It’s the whole point of your website. It’s the one task you want them to do or the takeaway they will receive when they visit your website.
I have a service based website. My ideal banana is for them to contact me by booking a discovery call. If you visit my website, you are going to see that most of my pages link them directly to that page. That’s where I want them to go. If you are also a service based business, this will probably be your focus as well even if you sell products. You can sell your products over the phone via the discovery call. 😉
Regardless, you have to have your main banana in mind when developing the flow of your landing page and your website as a whole. Keep it simple for your visitor to find the banana.
Let’s dive into a bit more detail.
Your landing page (also known as the home page) should be able to tell a viewer very quickly what you want them to do next. Often times this is portrayed on your landing page above the fold of the screen. For a lot of people, they want visitors to sign up for their email list. They provide an opt-in that gives them the incentive to opt-in and make it happen.
Perfect. One solid banana action right on the landing page for you to give them more bananas through your email funnels. Despite being so simple, this is the best way to start your landing page off. It’s right on their face and it is easy to convert.
It’s after the opt-in where things can go wrong.
After your visitor opt-ins and scrolls below, what will they find? Are there several other things begging for their attention? Count how many links you have on your homepage begging to be clicked on from blog posts to learning more about your Facebook group. Almost everyone has a couple which is normal. Sometimes normal does not work and can be too overwhelming.
Pro tip: Focus on one other banana to click on. Keep it simple!
Keep them on the move with collecting bananas. You may have below your opt-in a bit more information about yourself or your services with a call to action link to that page. After they opt-in they know where to go next or they have another place to click if they choose not to opt-in.
This is how you do it, folks!
A good solid landing page is going to have the opt-in incentive up at the top and below another call, to action, for them to visit another one of your pages. A visitor is not bound to be confused and you will lead them right to the bananas.
You want to keep this same principle on all of your pages. You want them to view the page and know exactly where they should go next. What if you do not know how your visitors are currently guiding themselves through your website?
Google Analytics will become your best friend.
After you have your statistics synced with Google, you will visit Behaviors >> Behavior Flow. This will allow you to see how your visitors are going through your website. Are they making it collect their final banana? Or are they dropping off right as they get to your landing page?
This is very important to consider especially if you are wondering what pages are not working!
If you are completely confused or do not like the way your behavior flow looks, let’s chat! Let’s make your visitors collect all your bananas and get the most out of their experience with your website! 😉