If being around lots of people drains your energy or you rather enjoy your solitude rather than socializing and sticking to your handful group of friends, then my dear there are strong chances of you being an introvert.
Though Introversion is a personality trait I think most people lie somewhere in the middle of the extroversion-introversion continuum.
In today’s time when it’s all about networking and connecting with others in the industry, it’s difficult for introverts to socialize and exhibit their brand to draw others towards themselves.
This is how your feel about it?
But do you know!
As per an article in 2015, in the Forbes magazine introverts are better at personal branding than extroverts.
Don’t be will tell you why.
Something which is most important in personal branding is authenticity.
As far as I believe introverts cannot fake it. This makes it easier for them to focus on what really matters in personal branding i.e. authenticity.
Simply because it is all about representing yourself as and who you are you do not have to be something that you are not. People are interested or tend to be attracted to ones who are true and authentic rather than the ones who are more interested in bluffing.
Do you agree?
Who would you rather have a conversation with?
When it comes to personal branding it’s not like branding a product where your aim is to reach the maximum audience, in the case of personal branding your aim is to reach the selected people from your industry.
William Arruda says ‘Personal branding is not about being famous, it’s about being selectively famous.‘
I agree do you too?
I have said this many times it’s always wise to find a helpful mentor or trusted supervisor to help you succeed. This way you are not alone on the journey and have someone to look forward to.
Karen Leland, author of ‘The Brand Mapping Strategy’ and CEO of Sterling Marketing Group sums up Personal Branding this way:
“A strong personal brand goes beyond what’s seen and said on the surface to a deeply authentic expression of values, purpose, and contribution all that is backed up by action.” She also says that if you don’t create your own brand, someone else will!
Also if you find it difficult to start networking on a personal level or meeting new people, no worries in today’s digital world it is not much difficult. You can begin online and then go for the other.
Start creating personally branded content today and then you can build powerful connections with your audience by contemplating and sharing issues which are close to your heart by bringing your authentic point of view even from the privacy of your own home.
Isn’t it exciting!
Writing and blogging can help you articulate your ideas and thought leadership, without the need for face-to-face confrontation.
Once you become comfortable with sharing your views and thoughts it’s time to take the next step i.e. sharing video blogs or podcasts, this can help in getting your message out through video casting or podcasting your rich and thoughtful content which will help you connect with your audience further.
One must understand career success & building your personal brand doesn’t always have to be about loud, brassy showmanship or talking about yourself.
Once you have an audience even if is restricted to just five or ten first make a point to connect and engage with them via social media and grow the connection. While you are working on it, you won’t even realize but slowly your audience will grow as well.
Thanks to social media, network building is not exclusive to the real world anymore so start from online and go ahead with small steps taken one at a time.
Also, remember life is a journey where constantly we are learning, invest in yourself increase the knowledge you know so you can share with your audience it may be lessons learned or life experiences and also connect with others on their as well. Personal branding is most effective when acknowledging others and celebrating their strengths.
Once you get acquainted start with your colleagues or nearby people connect with them rather than trying to network with strangers.
This will help you understand your strengths and point out where you need to work on yourself like for example if when having a conversation your body language shows how uncomfortable you are or if you were jittery when having a conversation.
When you try this out you will not only understand yourself better but also mark your progress which in the end helps you in boosting your confidence. You cannot expect yourself all of a sudden to wake up and network at a networking event if you aren’t used to it.
So, then develop and grow with a plan as that is what always works.
It’s difficult when you began bus as the day’s progress you will realize easier than it was yesterday.
Take a chance. There’s no better time than the present for making your mark.
Lastly, I will end with words borrowed by William Arruda
There is no-one-size-fits-all approach for personal branding.
No matter where you are on the introversion/extroversion scale, your success lies at the intersection of what you do best and how you personally like to make things happen.
It’s about letting people know who you are!
What do you think?
How do you think you can increase or Build your Personal Brand as Introvert?
Share your views in the comments section below.
I help business owners Build their Brands and make them irresistible, profitable & simple to run.
I want to help you build your social media and it's marketing, business growth and digital strategy with confidence, so they're not just successful, but authentic as well as reliable.
If you are not a Business owner, don't worry for you I have services like Finance Management, Retirement Planning and much more to offer!
Other than work I'm someone, who love's 2 enjoy life, I love to keep things sweet n simple just like me!!!
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