Is your website practical for readers to understand clearly, navigate easily and contain content that will make them come back?
Managing your website/blog is no small task. After all the hopes and dreams you pour into your site, you’ll want it to be useful and appealing to your readers. When a site has a particular niche for people to understand, there is a higher chance that they will return, which will benefit the growth of your business/blog.
Answer the Questions Everyone Is Asking
Your website is your first, and maybe only, impression to potential clients/subscribers. The moment someone lands on your site three questions must be answered:
1 – Who are you?
2 – What do you do?
3 – How do you help me?
These are the immediate questions someone asks when on a new site. If you don’t answer these questions within seconds, the visitor will simply backspace out and find someone else who will. To prevent people leaving your site too soon, here are three ways to answer these three questions.
First, on your landing page/home page, there needs to be a photo of you with a quick explanation of what you do.
Second, include an image of yourself with a clear and straightforward description at the top of your sidebar. What you write as your short description is necessary! You must answers all three questions very briefly. Don’t include irrelevant information that no one would ask when they first get to your website.
Hello. I’m Martha Jane.
My zodiac sign is Virgo.
I love coffee, cats, and board games. (50 emojis)
I blog about travel.
Subscribe to my newsletter. lol
A Better Example:
Hello. I’m Martha Jane.
I am a journalist, and I teach adventurous people how to travel on a budget.
This is my example that I have currently on my website:
Thirdly, have a straight forward About page. Start your About details by answering the three questions, and explain why it’s important to you and how it can benefit the readers. If you want to include more information about yourself, do so in separate paragraphs with proper titles.
As an example, if you would like to explain why you adopted 14 cats, but that story doesn’t relate to your blog/business, title the paragraph something like, “My Furry Family” and then explain. Breaking up details about yourself allows the readers to scan through the website quickly which results in a better user experience.
Realize that People are Lazy!
How to counteract people’s laziness is what Steve Krug preaches from his book, “Don’t Make me Think. (make the title a link to the book http://amzn.to/2pajRRl)” With his mild sense of humor, he explains all the ways people can easily get confused, and as a result, will leave your site. This book is very digestible for people who are not very technical with computers and websites.
Here is a list of the main ways people will get confused and leave your site… and never return.
* They don’t understand the purpose of the website
* The topics of the articles are too general
* Articles blab and don’t solve a problem
* Links and buttons are not named efficiently
* If you have a download button, call it a download button. I understand that you want to be fun, new, and cute, but if your reader doesn’t get it, then you just lost your opportunity.
Download vs. You Know You Want It!
* Images are too big and slows down loading time. Check out this article to learn how to save your photos. http://www.wpbeginner.com/beginners-guide/speed-wordpress-save-images-optimized-web/
* Ugly Images – I suggest using canva.com to make better-looking images!
I hope this helps you integrate practical ways you can clarify your niche on your website. Remember less is more, explain who you are, focus on providing content that people are looking for and keep your navigation straight forward.
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Learn more about Crystal and CW Design at www.cwdesign.studio
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